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International Women’s Day Spotlight

By: Team Mac

13.03.2018

Tiffany Quinn, Director at mac-group, talks about her power base - being prepared, knowing her stuff, and great shoes!

It’s often said that women have a great capacity for empathy, and may bring a different perspective to contentious situations. The construction industry welcomes these skills, alongside the hard skills and qualifications. I’m a big-picture, instinctive, communication person, this works well for me, and the construction industry has taught me that I need to carefully read the detail to make informed decisions! Being the only woman at a meeting or presentation used to intimidate me, but I’m completely used to it now. “

It’s often said that women have a great capacity for empathy, and may bring a different perspective to contentious situations.
What’s your background?

I graduated from a degree in International Marketing and Japanese ( I know!) in 1992, and ‘Marketing’ as it was then, with its reliance on paid advertising media has fundamentally changed as a discipline. I did a Post-grad and am currently working on a Master’s in Digital Marketing, where the focus is on earned media, relevance, content, and what we now call Permission Marketing. I’m a Digital Immigrant turned Native, and a bit of an evangelist! I spent many years in face-to-face sales, where I learned about engagement, and that people buy from people. This is still my philosophy, and that is also the philosophy here at mac, where relationships form a cornerstone of our 93% repeat business. I ran my own furniture business for years, where I learned about contracting – mac were a regular specifier of our products at 2cooldesign. When the recession came I was lucky enough to get a great job managing the Irish market for one of the Assa Abloy group of companies. I did that for 4 years, until the green shoots of recovery started to appear, and Mac came knocking on my door!

What did your family think about you entering a male dominated industry?

I’m the only girl in the family with 2 brothers and I have a lot of friends who are guys, so I’d say they didn’t bat an eyelid to be honest! They know me, I’m very direct and open in all my dealings with people, and that seems to work well for me – whether dealing with men or women.

Plus and minus of being a woman in construction?

It’s often said that women have a great capacity for empathy, and may bring a different perspective to contentious situations. The construction industry welcomes these skills, alongside the hard skills and qualifications. I’m a big-picture, instinctive, communication person, this works well for me, and the construction industry has taught me that I need to carefully read the detail to make informed decisions! Being the only woman at a meeting or presentation used to intimidate me, but I’m completely used to it now. My power-base is comprised of being well prepared, knowing my subject and wearing great shoes! I think it’s important for women AND men to optimise their skills, talents – their potential. At mac we’re all learning every day.

Industry Improvements for the future?

I’d like to see the Construction Industry leading the charge with Professional Apprenticeships in Quantity Surveying, Engineering, Accountancy, and Project Management – all the academic disciplines alongside the Trades. There’s cultural change required to bring this about, and that means good marketing and communication to students is paramount.

Personal goals?

Personally I’d love some land and more horses and dogs! Professionally I want to get my Master’s finished this year and get an honours result.

 

If you have skills and talent that you’d like to optimise, send your CV to Tiffany tquinn@mac-group.com

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