Digital Marketing Executive

The Role: We are looking for a Digital Marketing Executive who will assist with all aspects of our marketing activities to deliver the company’s marketing strategy. You will work alongside our Marketing Manager to plan and activate marketing activities across all channels.

The Company: mac-group is a Newry based multi award winning specialist Construction and Interior fit out company. Founded in 2002, our mission is to construct, restore and repurpose commercial buildings; to exceed the expectations of clients, consultants and staff; and to question and improve upon all that has gone before. Our clients are blue chip, and our business is repeat in nature.

In 2022, we are celebrating 20 years in business. This is a significant milestone for our team, and we intended to celebrate, like we do best. Why not join us and be  a part of this.

The Person:

• Minimum of 2 years experience in a similar role
• Excellent attention to detail, strong organisational skills, and analytical thinking ability
• Experience of social media content and digital marketing
• Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
• Passionate about digital marketing with a thirst to learn more
• Understanding of SEO, analytics
• Experience working with content management systems (e.g. WordPress)
• Strong written and verbal communication skills
• A team player with good interpersonal skills and a collaborative mindset
• An effective time manager, experienced in managing processes from start to finish, liaising with different stakeholders, both internally and on the client side
• Experience using graphic design software packages (InDesign) is preferable
• CIM qualification (not essential but preferred)
• Administrative management, ability to work well both independently and collaboratively, and to prioritise effectively in order to manage concurrent deadlines

Marketing Responsibilities:

• To give mac-group a voice across key social media platforms and growing our audience, and planning and implementing social media campaigns which align with our content and campaign strategy
• Content Generation for online and offline platforms. Blogs, posts, video
• Copywriting – editing, proof reading, blog posts
• Manage the company’s Social Media Accounts, content scheduling and content calendar
  • Developing our social media strategy
  • Managing the creation of assets
  • Continuously review and optimise our social media presence, ensuring we represent our brand correctly on each platform

• To ensure our website is the best it can be in representing our brand and maximising conversions
  • Building landing pages and updating the website when a new asset is created
  • Adding new content or updating existing content
  • Creating and updating CTAs
  • Website Maintenance
• Carry out regular evaluation, reporting and analysis, reviewing procedures and producing reports where required to deliver useful insights to help us improve the effectiveness of our digital marketing
• Liaising with project teams to gather content and be aware of key milestones
• Develop strategies and tactics to increase brand exposure and generate leads
• Market Research and analytical reporting
• Monthly newsletter – content creation and generation
• Event Management
• Internal event management such as Townhalls, awards etc
• Design & Print co-ordination
• Working with our in-house graphic designer to develop visual brand assets
• Research awards that align well with the mac-group brand and help to craft submissions

Why #TEAMmac:  

At mac we know that our people and our community are vital to our success, which is why we treat both as our extended family. We sponsor Armagh GAA, local talented sport stars, and we donate generously to local charities. It’s who we are.

We are committed to hiring the best talent, creating an environment where they can thrive, and recognising and rewarding their dedication as they progress within the company.

Our employees are rewarded with numerous benefits as part of their employment, including:

The nicest offices in Newry, Dublin and Birmingham, hands down! #WeDoFitOut. Fruit bowls, GHD’s in ladies’ bathrooms, marble worktops, team lunches.  

• 9-5pm office hours, with a 4pm Friday finish
• Competitive Salary
• Health Care Package – post probation
• Pension plan – post probation
• Employee Assistance Programme
• Annual leave increasing with service
• Group Life Protection Benefit
• Training opportunities – exam fee’s paid

Skills: Communication, Marketing, Digital

OUR COMMITMENT

mac-group is committed to diversity and inclusion throughout our workforce and seeks to establish itself as an employer of choice within the construction industry. Our culture is designed to promote respect for the individual and equality of opportunity. We passionately believe that everyone should be treated solely based on personal merit and contribution throughout their career with mac-group. The diversity of our people, their skills and abilities are the strengths that help us to maintain our ongoing success.