The value of an event or show goes beyond promoting a brand, also and above all being a result of bringing parties with potential mutual business interests together. The MAC Group has an in-depth knowledge and real feel for these aspects, which enable us to maximize the opportunities by making each event a structured networking activity.
The MAC Group's support is provided as consultancy to the partners, sponsors and licensees involved in the events, offering results that are dependably on target thanks to our many longstanding partnerships, built on the trust which the MAC Group has earned over the years.
This consultancy takes the form of researching the business potential offered (identifying and analyzing possible affinities, expediencies and solutions) by linking the parties into relationships. We may also propose dedicated investor searches, co-marketing and co-branding - all of which have proven fruitful in cases to date.
These networking activities all have highly-specific outcomes but can also lead to the creation of new formats. The Matching Forum project in South Africa and also planned for Australia and the United Arab Emirates is an example. Scheduled to take place during Italian Excellence Week 2010, the forum will be an important opportunity for Italian and South African companies to meet. The relationships established during the consulting phase always aim to propose ad hoc solutions, such as the recent meeting between the Richmond Group and FIAT Group for the production of an exclusive IWC watch to commemorate the Centenary of Alfa Romeo.
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