The MAC Group proposes initiatives that aim to create events that are taken care of in every detail to achieve the highest possible standards of effectiveness, efficiency and satisfaction. This consists in - or rather is expressed as - an ability to conceive the event or marketing initiative in a process which starts with the development of a concept that is then extended into its communication, whether the MAC GROUP carries this out independently or it is implemented in conjunction with the Client's Agency.
The benefits of managing the entire process in-house - as a process involving a multitude of different specialists - are that this increases the certainty of obtaining a project that is consistent and coherent in every respect, from conception to production, while at the same time giving the client a single point of contact who is responsible for all management and administrative matters.
The MAC Group develops an appropriate brief for the concept stage in the development of the event, provides complete consulting on the choice of setting and manages all the creative work for the event. From press conferences and the development of ATL and BTL communications through to the latest technologies, the MAC Group draws on specialist partners able to research and deliver the most effective solutions in every area from relationship and virtual marketing to the new generation Exhibition 2.0. The strategic planning and conceptual work relies on our in-house teams and know-how, while our partnerships are always selected carefully and flexibly to suit the event and Client's requirements.
Case history:
