B2B Events represent a structured development of public relations initiatives in the business world and are as such a logical extension of a company's networking activities. Creating relationship formats and linking them to events (whether existing opportunities or special events created for the purpose) is precisely what allows one to convert the potential for relationships into opportunities for meetings and exchange that are researched and designed in the smallest detail.
The Matching Forum format proposed as an event within an event during Italian Excellence Week in South Africa, promoted by the Italian Ministry of Economic Development and linked to a tribute to the Mille Miglia, is set to become another of the new business development models created and managed by the MAC Group. The MAC Group will offer a package of customized meetings within a high-profile setting, with world-level meetings and workshops, attended by carefully selected participants and international partners. Innovative information technology has, moreover, allowed us to enhance the event with a platform able to benefit the participants through access to carefully selected and managed contacts.
