The MAC Group has been involved in the management of car clubs since the first rallies organized for MINI in 1999 (FederClub Mini Italia promoted by BMW). The service offered has developed over time and now includes the management of club networks for manufacturers, complete with the development of event proposals conceived especially for them.
Leading brands such as Alfa Romeo, Ferrari and Moto Guzzi continue to entrust the MAC Group with the management of their club federations and related community activities precisely as a result of this in-depth knowledge of the world of motoring, combined with our proven management and organizational know-how.
The club management services provided span the following:
- management of international relations between clubs
- organizational management of subscriptions and counts using DB from our own offices
- conception of dedicated events and their communications/promotion, though our Press Office
- organization of area rallies
- management of virtual communities
One of the most representative events organized by the MAC Group was a rally of 200 Minis in the castle at Villafranca di Verona, which earned a place in the Guinness Book of Records for having created the largest ever Mini logo made up of cars and their owner enthusiasts.
Case history:
MINI Event
