Client BMW Group Italia SpA
Location Monterotondo di Gavi (Province of Alessandria)
Typology of the project and activity Organizing office and press office - Production - Automotive
BMW Group Italia SpA asked the MAC Group to assist with the press presentation of the new BMW 1 Series, commissioning us to select the exclusive locations, create the itinerary for the related test drives and produce the road book.
The MAC Group identified the Monterotondo Resort complex in Monterotondo di Gavi as the ideal location for the press presentation. This choice was not only a distinctive first for any motor company but also perfectly suited to the BMW 1 Series target market. The Villa Sparina estate, refined La Gallina restaurant and exclusive l'Ostelliere hotel offered an exceptional combination of skilful elegance and fine countryside, while meeting the public's needs and the requirements of a product launch with the relaxed competence that is the hallmark of true professionals.
