Client: PROMO STUDIO and FORD ITALIA S.p.a
Location: Galata Museo del Mare - Genoa
Type of project: Production - Sets and Shows - Automotive
PROMO STUDIO commissioned the MAC Group to provide consultancy support and the set for the Ford C-Max Press Conference at the Galata Sea Museum in Genoa.
The MAC Group put its production division in charge of designing the technical aspects of the sound, video and lighting required, and provided the sound and lighting equipment as well as the video projector and screen for the ceremony. Technical support was provided by expert personnel who managed, coordinated and supervised the work.
MAC designed a Hi-Tech interior set in line with the coordinated image of the event, using Kartell low transparent seats and tables and a ribbon curtain to bring a special atmosphere to the event and location at the same time. The graphic design and production of a distinctive Road Map completed our work on the set.
The MAC Group was also put in charge of the test fleet, taking delivery, cleaning, refueling and ferrying the cars as well as managing the test drive service.
