05/07/2010
Van Cleef and Arpels will be the Presenting Sponsor of uniques special ones: the agreement was signed as a result of the collaboration of Monty Shadow, world famous photographer and today considered the 'Guru of Luxury' and a promoter of major international level events.
"The MAC Group, which conceived and created the competition, exposition, relations format envisaged for Florence from 24th - 27th September, recognised in the French maison of high level jewellery, founded in 1896 by Salomon Arpels and Alfred Van Cleef, the distinctive values of uniques: uniqueness, exclusivity, exceptionality, irreparability and extraordinariness. "The strength of Van Cleef and Arpels is in its style," explained Sandro Binelli, President of the MAC Group, "recognisable from way back by the craftsmanship of its creations, which are entirely handmade, and in the stones used, the most beautiful in the world". The company, today part of the Geneva holding company Richemont portfolio, which includes Cartier and watchmaker Piaget among others, has 78 boutiques throughout the world and is a symbol of tradition that looks ahead. "I would like to thank Stanislas De Quercize, President and CEO of Van Cleef and Arpels, for having believed in our event and for being a contributor of unique content to it and not just a ordinary partner", concluded Binelli.
In the picture from left: Sandro Binelli, President MAC Group; Monty Shadow
