06/07/2010
Created by the MAC Group and destined to become a fixed date over the years for collectors, uniques special ones, a competition, display and relations format, was presented today at the Hotel Principe di Savoia in Milan. Sandro Binelli, President of the MAC Group, unveiled the concept of the event, which will take place in Florence on Friday 24, Saturday 25 and Sunday 26 September to an audience of life style, automotive, financial, specialist marketing and communications sector journalists. It will be held in areas exclusively reserved for the occasion in the Palazzo, Conventino and Gardens of the Gherardesca, today the Four Seasons Hotel. uniques special ones will be a competition for one-off and rare cars of yesterday and today reserved for a highly exclusive target at a unique location", explained Sandro Binelli. "Partners of the event, who have believed in this project from the very beginning, are important names of unquestioned prestige. None of them are car makers, a decision taken deliberately, because we wanted to create a neutral concept in which the manufacturers play 'supporting actor' roles". The characteristic that distinguishes the event, the fact that it is tailor made and exclusive, are enhanced by the partnership agreements that have been signed. Meissen and Van Cleef & Arpels are the presenting sponsors of the event, while Morgan Stanley and Stefano Ricci are main sponsors, the values of which are perfectly in line with those of uniques special ones, in other words exclusivity, uniqueness and elegance. Partners for the competition are also Tenuta Argentiera and Palazzo Tornabuoni. Monty Shadow, who is collaborating with the MAC Group for the accomplishment of uniques, also spoke during the presentation and said, "We are proud to be with Sandro Binelli and his team for the creation of this special event, which has the support of companies unique of their kind such as Van Cleef & Arpels which, with its products exports art, and Meissen, which is celebrating three centuries of activity and is one of the world's top exporters of craftsmanship".
