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USA pays homage to the Mille Miglia with the North America Tribute

25/10/2011

The intense emotions and the great charm of the Mille Miglia are crossing the ocean as the United States pays homage to the 'world's greatest road race': from the 25th to the 29th of October, the landscape of California will be the picturesque background for the Mille Miglia North America Tribute, the stars and stripes' homage to the spirit of the great Italian race that is famous throughout the world. MAC Group is the leading group-mandatee company of the Temporary Business Association to which the organisation of the Mille Miglia and the licence to use the race's brand have been assigned. "It is important to reaffirm the international value of the Mille Miglia and its significant role as a promoter for Italian realities like its car-making and racing traditions and the territory" said Sandro Binelli, Secretary General of the Mille Miglia Organizing Committee. "This is why we are proud to have realized such an important and spectacular event in the United States". The tribute will wind its way across the traditional thousand miles (mille miglia) passing by some of the most fascinating landscapes of the West Coast like Santa Barbara, Carmel, San Francisco and Monterey: organized following elevated standards of quality consistent with the image and fame of the Mille Miglia, the event will spread the image and appeal of Brescia's rally in the United States, maintaining its uniqueness in particular. During the Tribute focus will be kept on the history of the Mille Miglia thanks to an itinerant exhibit that will be set out along the route to lead the participants and the public to better know and discover the race and its birthplace city, Brescia, in addition to presenting the excellences that come from its territory. The event in the U.S. has the patronage of the Italian Minister for Agricultural and Forest Policies (Mipaaf) and the National Tourism Agency (Enit), while Chopard, just like in the Mille Miglia, is the World Sponsor of the Mille Miglia North America Tribute.