24/11/2011
MAC Group has earned an important recognition: the event 'Bticino My Life is' won third prize for 'technical excellence in Staging/Set Design' at the Best Event Awards Italia 2011. Carried out in partnership with The Round Table, the project developed the international launch of the new system of Livinglight products; the event, staged last spring in Paris, involved the markets of Italy, France, Belgium and Spain. "For an award as significant as the BEA," explained Sandro Binelli, President of MAC Group, "it gives us great satisfaction to have won third place in the category of 'staging/set design' with a project in which we managed the coordination and creation of the concept-event, where we 'staged' and 'brought to life' not only the products being launched but also the messages and key qualities that distinguish them." The BEA is by now a well-established entity in Italy and Europe: the award was born in 2004 to assign a certificate of quality to the best events of the year, emphasizing the event as an innovative means of communication, fully incorporated into the media mix and the most comprehensive strategies of business communication. 'Moderating' the work of the jury this year was Gianmaria Radice, Dealer Marketing and Events Manager of BMW Italia.
