12/12/2011
MAC Group has once again won the favour of BMW Group Italia SpA, winning the car company's call for tenders for the coordinated national launch project of the new 3 Series. "Allocation of the activity was decided through a call for tenders involving 7 of the most important Italian and foreign events agencies," said Sandro Binelli, President of MAC Group. "It's a significant confirmation of the validity of the project we proposed, large-scale in terms of communications and international in character. This success confirms our understanding with the Munich company and was made possible thanks to important partnerships stipulated for the project."
The coordinated launch project of the new 3 Series will be divided into three phases: a pre-launch phase with a preview event in December 2011, followed by the true launch with an international event between February and March 2012, featuring an innovative, engaging test drive.
