19/04/2010
The Jaguar Cars Limited car brand will be Joint Presenting Sponsor of the 2010 Mille Miglia Commemoration race: the agreement was signed with MAC Group as head-mandatee of the Temporary Business Association to which the organisation of the event and the licence to use the brand have been ascribed. Signing of the document of intent was conducted directly between MAC Group President Sandro Binelli and Mike O'Driscoll, Global Managing Director of Jaguar Cars Limited: the car manufacturer, which will celebrate its 75th anniversary in 2010, supported the organisation of the event by also fielding a fleet of cars, among them the XJ model, the British's brand's new top-of-the-range model. «MAC Group is proud to have Jaguar among the Mille Miglia's sponsors - commented Sandro Binelli - which confirms the success of the formula developed by us for the Mille Miglia in the area of sponsorship coming from the automotive world: in other words, not to limit matters to the support of a single marque, but to involve all the car manufacturers that have contributed to the history, the success of this race». The MAC Group's production division coordinated the construction of the Jaguar display stands within the Sponsors' Villages of Brescia, Bologna and Rome. In addition, a lounge area devoted to Jaguar was arranged in a privileged position in the marvellous setting of Castel Sant' Angelo to enable selected guests to experience the emotions of the car parade.
