16/04/2010
As group head-mandatee of the Temporary Business Association to which the organisation of the Mille Miglia Commemoration has been assigned as well as the licence to use of the race's brand, MAC Group has defined a three-year agreement with Fred Mello as a result of which the Milanese company's Five Seasons srl clothing brand will be a Business Sponsor of the event and Sub-Licensee of the marque. «To live through that which Enzo Ferrari defined the most beautiful race in the world is certainly a unique experience that cannot be compared to any other motoring or motor sport event - explained Fabio Castelli, Art and Marketing Director of Fred Mello: my great enthusiasm for vintage cars encouraged me to become a business sponsor of this stupendous event, in which I have already taken part for a number of years as a competitor». As a result of the sub-licence agreement to use the 1000 MIGLIA marque, Fred Mello will create a limited edition collection of garments to celebrate the historic race: the line will be available at a number of selected points of sale in Italy and some southern European countries. This is how Fred Mello consolidates its presence in the world of vintage cars and intensifies its collaboration with the MAC Group: Fred Mello was also the Business Sponsor of the Coppa Milan-Sanremo commemoration race, an event now in its eighth year and one organised by the MAC Group.
