03/05/2010
MAC Group has signed a document of intent with Fiera Milano Congressi to collaborate on the official celebrations of the Alfa Romeo centenary. The festivities, organised by the MAC Group together with the Italian Alfa Romeo Register, will take place on Saturday 26 and Sunday 27 June with a memorable programme, which will include Guinness Book of Records initiatives: about 3,000 Alfa Romeo cars are expected in the Milan area for the symbolic embrace of the company on the city's ring road. All cars participating in the event will be hosted in the Milan Rho fairs centre, made available by Fiera Milano Congressi, a company within the Gruppo Fiera Milano, which established itself in the congress industry in Milan in 1994. Specialised in the management of locations for events, today the company has three congress centres and a meeting centre with a total of 20,000 seats. This partnership with the MAC Group is only the beginning: other important initiatives of cooperation are in the pipeline.
