01/02/2010
Ducati has selected the MAC Group to organise the World Ducati Week, the major event which will attract Ducatisti and fans of the Bolognese motorcycle company of all ages and from all parts of the world. The great world gathering will take place on the 10th -13th of June at the Misano World Circuit. After having organised five of their WDWs themselves, Ducati has found in the Mac Group the ideal partner to whom to assign the event, considering the experience the agency has acquired in the coordination and management of events associated with the automotive and entertainment worlds. «We thank Ducati Motor Holdings and its Managing Director Gabriele Del Torchio for having chosen the MAC Group as the general contractor - said Paolo Binelli, Managing Director and CFO of the MAC Group - We are working at full speed for this international event, to which we are devoting a team the resources of which, sub-divided in the four distinct areas of development, relations, production and management, will interface daily with Ducati to build this great project». WDW is an international event at which several thousand foreign participants are expected to attend, able to appreciate the surrounding environment with territorial marketing actions. The programme of the event will be sub-divided into four macro subjects: on the circuit, outside the circuit, and at Borgo Panigale, while a part will be reserved for sport tourism. WDW's primary objective is to share the great enthusiasm that animates the company with the whole universe of fans that gravitate around Ducati, a true made in Italy icon.
