18/06/2010
MAC Group has reached a main sponsorship agreement with Pirelli Tyre SpA, the world's fifth biggest tyre manufacturer in turnover terms, for the event that celebrates Alfa Romeo's centenary and which is organised in collaboration with the Italian Alfa Romeo Register. The tyre Group, chaired by Marco Tronchetti Provera, is a long-standing partner of Alfa Romeo's across the world on both road and track, and has supported this event with numerous special initiatives: they include an exhibition of historic pictures of the collaboration between Pirelli and Alfa Romeo in motor sport, on display at the arrival of the Sempione parade; the online photographic competition devoted to the two Italian brands, for which Pirelli has made available its exclusive P Zero line watches as prizes, presented to the winners at the highlight of the evening event in Piazza Castello.
