18/01/2010
Alfa Romeo has entrusted the MAC Group, in collaboration with the Italian Alfa Romeo Register, with the organisation of the main event devoted to official celebrations of its centenary: the celebrations have been fixed for the weekend immediately after the 24th of June, the actual day of the anniversary. To recall the emotions of an entire century that Alfa Romeo has offered its enthusiasts, the choice has fallen on the MAC Group, which along with other aspects has been concentrating its activity on brand heritage. Within the framework outlined by Alfa Romeo, the event must not simply be devoted to the marque, but to all the world's Alfisti: collectors, club members, ordinary enthusiasts and clients; they will all be protagonists with thousands of cars, to whom two days of celebrations will be dedicated. «The MAC Group is proud to organise this great event as a company, the core business of which is quality entertainment and the strategies of marketing brand heritage - said Sandro Binelli, President of the MAC Group - It is particularly significant for us to celebrate the century of a marque's activities as confirmation of the partnership which has now been consolidated between our company and the Fiat Group and the collaboration with the Municipality of Milan, the Fiera Milano and the Fiera Milano Congressi». Alfa Romeo's centenary celebrations will take place on Saturday the 26th and Sunday 27th of June with a memorable programme that includes initiatives to become part of the Guinness Book of Records. The centenary of Alfa Romeo is the latest of the collaborations agreed with the Fiat Group: the MAC Group organised the 50th anniversary of the Alfa Romeo Giulietta in 2004 and in 2009 the centenary of the birth of Karl Abarth, for which brand heritage activities were carried out.
