24/03/2010
Alfa Romeo is to be a Joint Presenting Sponsor of the Mille Miglia: the company, which this year celebrates the centenary of its brand, has signed an agreement with MAC Group, head-mandatee of the Temporary Business Association to which the organisation of the Mille Miglia and the licence to use its marque have been assigned. Alfa Romeo has an important motor racing tradition in the context of the Mille Miglia: its cars won 11 of the 24 historic races and 2010 marks the 80th anniversary of the victory of Tazio Nuvolari-Giovanni Battista Guidotti aboard an Alfa Romeo 6C 1750 GS. Within the Mille Miglia, the MAC Group is to prepare and manage the Alfa Romeo stand in cities of the principal stages of the race, including Brescia and Rome, where the new Alfa Giulietta will be on display. «Collaboration between our agency and Alfa Romeo is intensifying - explains Sandro Binelli, President of the MAC Group - in that the company has entrusted us and our experience in the activity of brand heritage with the official celebration of its 100 years of history, a project of commemoration devoted to the marque and all the Alfisti throughout the world».
