24/06/2010
The celebration programme to mark Alfa Romeo's centenary, organised by the MAC Group in collaboration with the Italian Alfa Romeo Register, was presented today at Palazzo Marino in Milan: at the press conference were Michele Perini, president of the Fiera Milano, Massimo Faraò, marketing director of Alfa Romeo, Stefano d'Amico, president of the Italian Alfa Romeo Register and the president of the MAC Group, Sandro Binelli, who chaired the contributions of the speakers. "I want to thank the organisation", said Massimo Faraò, "for this celebratory event: so much involvement and passion around a marque is of great value and not many brands can boast of such a patrimony of a clientele that is so numerous and international. There are more than 300 Alfa Romeo clubs around the globe, a demonstration of the attraction capability of our marque". In the past, the Fiat and MAC Groups have collaborated a number of times on brand heritage activities, so consolidating their partnership. "It is a matter of pride for our agency", Sandro Binelli told the conference, "to be at the Fiat Group's side once again in the preparation of this event, after having been entrusted with celebrations for the 50th anniversary of the Giulietta in 2004, the 40 years of the Duetto in 2006 and the birth of Karl Abarth centenary in 2008: the organisational machine, which numbers almost 200 people, has put together a two day international gathering devoted not just to the marque but to all the world's Alfisti, and have been able to involve over 2,600 participants from 54 different countries up to now".
