Every project is based on targeted consulting which develops a marketing strategy in line with our needs analysis. The event organized and put on is thus built around a custom concept to become a fully-integrated marketing tool able to create added value and generate new business opportunities.
Roadshows, product presentations and launches, trade fairs, conventions, shows, exhibitions, heritage branding and sponsorship/licensing agreements are just some of the strategic initiatives which may be suggested on the basis of close consulting that combines strategic expertise with organizational and management know-how.
Every stage in every project, from the creative brainstorming through to production, is handled by our in-house experts and external specialists with whom our partnership relations have proven their worth over time. The MAC Group's in-house organization and production teams allow us to carry out concrete feasibility studies and take effective and efficient action at every stage, fine-tuning each aspect to develop fully-optimized, successful projects. This ability to anticipate and envision the executive roll-out while still at the concept development stage represents a distinctive strength of the MAC Group's consultancy support, enabling us to optimize the results.
Case history:
uniques is an exhibition without precedent anywhere in the world, scheduled to take place for the first time in Florence in September 2010. At the heart of uniques is The Unique Cars International Concourse, dedicated to "special" collectors who own vehicles that are one of a kind, of which only one was built or remains today - prototypes, concept and show cars, famous cars and limited production cars. Alongside the cars will be exhibitions of "High-End" articles and personal accessories - all equally "peerless". The project is the result of a structured marketing strategy with the objective of creating added value for the brands promoted not just through the event itself, but by creating an exclusive community of collectors as well.
