For the MAC Group, the objective of an event, gathering or show is not just to create value for a brand, but equally to generate new networks of relationships for the client and any sponsors. Our consultancy therefore aims to build and bring to life this connection between the event, the promotion of the brand and the establishment of new relationships between partners, clients and prospects.
The effectiveness of Entertainment as a marketing tool depends on a full synergy between strategic/creative consultancy and expertise in the effective planning and management of every aspect of the event and its side-effects.
The MAC Group is able to provide all the following support for Large Events:
- organization of events and quality entertainment
- organization of press conferences, roadshows, conventions and exhibitions
- promotion of locations (race tracks, museums, etc.)
- celebration of cyclical corporate events (brand heritage)
- product launches
- large events for public authorities (regional marketing)
- shows and communications events
- participation in trade fairs, shows and exhibitions
- exhibition design and installation, services, audio/video/lighting
- organization and promotion of cultural exhibitions for Public and Private Entities
Case history:
48° Genoa Boat Show Gala Night
Gallery
/attach/Content/Generica/98/o/seratadigala48salonenauticodigenova1.jpg
/attach/Content/Generica/98/o/carnevaleambrosiano1.jpg
/attach/Content/Generica/98/o/seratadigala48salonenauticodigenova.jpg
/attach/Content/Generica/98/o/conferenzastampatorneoravano.jpg
/attach/Content/Generica/98/o/carnevaleambrosiano.jpg
Whether it's the Genoa Boat Show, the magic of Milan's Ambrosian Carnival with its masked ball, or the event created for the Ravano Tournament promoted by U. C. Sampdoria at the Genoa Palasport, the MAC Group always sees a commission to create an event as a commitment to ensuring it achieves its maximum potential, involving all parties to the full.
