The MAC Group is recognized for its unrivalled experience in the design, organization and promotion of events and relationship marketing programs in the automotive sector.
Knowing the car world and having relationships with collectors is a strength that creates concrete business opportunities for every event. Pursuing the objectives of facilitating and organizing contacts between sponsors and partners and of supporting brand promotion often leads to the creation of true events within an event.
The MAC Group's control of brands such as the Mille Miglia and Coppa Milano-Sanremo together with their related brand property provides clear examples of the mutual success which can be achieved from the synergies between small and large events.
Our widely-recognized, longstanding expertise in managing historical clubs and communities for big brands and manufacturers such as MINI, Alfa Romeo and Piaggio likewise enables us to set new dynamics in play that have the public appeal to make the event a tremendous promotional and relationship-building opportunity.
The MAC Group can provide support throughout the communications and relationship life cycle with all players on the market - customers, trade, press and opinion leaders - for:
- new product and model launches
- designing and/or organizing on-the-road communications events
- managing roadshows, test drives (cars) and demo rides (motorcycles)
- organizing brand celebrations and cyclical events
- organizing classic and modern car and motorcycle competitions and rallies
- managing customer databases, especially for clubs and communities
- designing and organizing ad hoc shows and exhibitions
- taking part in trade fairs, shows and exhibitions
- developing corporate communications programs
- designing and promoting eco-communications initiatives
Case history:
- Italian presentation of the new BMW Z4
- MINI Road Show
- "Da 0 a 100": the centenary of the birth of Karl Abarth
- MINIMucchio in Franciacorta
- The Jewel That Is Europe
- MINIMucchio nel Conero
- Centenary of the Coppa Milano-Sanremo 2nd Trofeo Alfa Romeo
- MINI UNITED 2007
- FORD C-MAX Press Conference
- Abarth Race Day
- How do you MINI?
- BMW Winter Tour Road Show
- Press Presentation of the new BMW 1 Series
- MINIMucchio on Garda Lake
- Italian presentation of the new BMW 5 Series
- 2010 Coppa Milano-Sanremo
- 2010 Mille Miglia
- 2010 Ferrari Tribute to Mille Miglia
Launch of New BMW Z4 Roadster
The MAC Group organized the launch of the new BMW Z4 roadster to coincide with the 2009 Mille Miglia, utilizing a Web-based competition that enabled the 72 winners plus 72 top clients to each take part in a leg of the historic race in one of 6 new BMW Z4 models. The race's arrival in Rome, with the grand presentation event at Castel Sant'Angelo attended by 400 VIP and press guests, was a triumph for the strategy, achieving immense visibility for the new BMW within the spectacular setting of the Mille Miglia.
