The "MAC Project" began in Genoa in 1995. The original agency founded to provide services to Classic Car Clubs soon developed its own distinctive expertise in the management of Car Enthusiast Communities - from the MINI (1999) to Alfa Romeo (2009) - and then the design, organization and promotion of large automotive events, from the celebrations marking the Fiftieth Anniversary of the Giulietta (2004) to the Centenary of Alfa Romeo (2010).
An important milestone in this unusual entrepreneurial history - that has seen Sandro, Paolo and Andrea Binelli play a range of different roles - has been gaining the commission of lead manager for the temporary joint venture responsible for organizing the legendary Mille Miglia and managing its brand internationally from 2008 to 2012.
High event quality is crucial for managing what are frequently high-end Brands and Targets effectively.
Our ability to achieve this has been recognized with increasingly frequent commissions in the boat sector and for the design, organization and promotion of large Regional Marketing events for local and regional authorities and national bodies, such as the new Coppa Milan-Sanremo identity.
The MAC Group's development is a dynamic ongoing process that on the one hand sees us developing our own highly-innovative new projects, while on the other organizing successful events in an increasing variety of areas outside the automotive sector.
Andrea Binelli, Sandro Binelli, Paolo Binelli
