Modern companies are increasingly focused on the environment and sustainable behavior, adopting practices that are ever more frequently based on the recommendations of specialist bodies. All these actions combined bring added value to a company in line with the concept of eco-business.
This new trend set by "eco-aware" companies is enjoying constant growth and has significant business benefits.
The decision to be "eco" can no longer, however, be a matter of casual, approximate and occasional choices. It can only be effective company policy when it is planned and certified as valid. Making an event ecologically sustainable is thus a precise marketing choice. A strategic choice that requires integrated solutions and appropriate consultancy from the event's conception.
Thanks to our partnership with LifeGate and our membership of the Impatto Zero® project, the MAC Group is able to offer its clients events that are organized following recognized guidelines which enable them to be recognized as bona fide "sustainable" events. The strategic value of such a choice lies in its ability to enhance the standing and success of the event, catalyzing public opinion around the company's social responsibility and thereby enhancing its brand image both in general and specifically in terms of respect for the environment.
LifeGate is "a platform for eco-culture and a partner for companies with shared ethical, ecological sustainability and fair trade values". Its innovative Impatto Zero® project - http://www.impattozero.it - sets out a number of principles while researching and offering a model for reducing environmental impact through carbon offsetting, also suggesting a series of good practices for reducing one's environmental impact and explaining the need for carbon offsetting.
LifeGate works with partners and universities that have specialist expertise in Life Cycle Assessment to calculate environmental impact and certify the actions taken in accordance with its guidelines. Over 500 companies and organizations have joined the LifeGate project to date and some 200 million products are currently being marketed with the Impatto Zero® mark.
